Digital Strategy Case Studies: B2C Launch for Investment Consultancy


Project details

  • Client: Corr Piccone, CEO - Blue Horizon Investments
  • Industry: Private Investments Consultancy
  • Location: Byron Bay, AUS
  • MROI: 300% CLTV
  • Project: B2C Online Business & Lead Funnel for Investment Consultancy
  • Local SEO & Reputation Management
  • New Site Development
  • PPC


15+ page #1-3 Organic positions in Australia’s Google search and 30+ overall top 100 Keyword positions within 3 weeks of launch – effectively improving quality scores and reducing paid advertising costs over the lifetime of a Shipping Container Investment Business.


► Initial CTR & CVR targets met at 15% paid search advertising margin

► Immediate organic search traffic neutralizing 20+% of paid search budget 



The Challenge

  1. Create new business online presence and lead funnel for B2C investment clients
  2. Determine annual paid advertising costs and ROI based upon 3 month lead data from paid search
  3. Lower paid lead generation costs over the lifetime of the business’s main site through integrating fundamental content strategies in SEO and semantic architecture tactics


Strategy Highlights

  • Define online target audiences and their most relevant semantic search phrase matches with the highest volumes at the lowest costs for AdWords PPC account creation and optimization 


  • Utilize initial search term research for SEO silo site architecture model to create organic ranking signals that improve quality scores over time that will eventually lower paid acquisition costs 


  • Manage eCPA goals within a 20% margin while setting-up foundational SEO and Page Rank signals to further reduce paid costs within owned online equity and organic traffic


  • Build online brand equity through new digital presence via main site and preliminary advertising campaigns that align with key value offerings and brand position


  • Create highly targeted and relevant campaigns based upon highest volume interests within Australian metro areas searching for direct and affinity investment types


  • Effectively measure and strategically leverage data within campaign optimization tactics towards eCPA and ROI goals between the delta of owned and earned: Organic vs Paid tactics