Digital Strategy Case Studies: B2B/B2C Online Electronic Music Events, News…


Project details

  • Client: Wade Caewood, COO, Pulseradio
  • Industry: Electronic Music News, Tickets and Events
  • Location: International Offices: AUS, UK, SA, USA, Japan
  • MROI: 1000% Traffic Growth Q1-3
  • Project: Technical Redesign and Launch of Electronic Music News Syndication and Ticket Seller Network
  • International SEO & Content Syndication
  • Target Market Segmentation & Content Strategy
  • SMO - Social Media Optimization
  • Investor Documentation / Monetization Strategy


Successful creation of an integrated strategy that leveraged PulseRadio’s new site redesign and online platform: Allowing promoters, touring agents and artists to share their events with a wider audience that are deeply in tune with Electronic Dance Culture; resulting in greater ticket sales and an exponential growth in brand advocates. 


1000% Traffic Increase with New Site Design Launch


The Challenge

  1. Create newly branded online funnel incorporating a technical redesign and re-launch of an electronic music news syndication and ticket seller network

Strategy Highlights

  • Created new online presence and service offerings that captures B2C/B2B client base for upcoming ticket sales and event promotion affiliates.