Digital Strategy Case Studies: B2B/B2C Financial Services

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Project details

  • Client: Mark Hegenbart, CEO - Paragon Credit Services
  • Industry: Credit Services
  • Location: Scottsdale, AZ USA
  • MROI: 200% Potential Net Revenue
  • Project: Explore B2C Market Acquisition Viability for Additional Net Revenue Projections Nationwide B2B US Niche Credit Repair company servicing thousands of Mortgage Broker clients per year.
  • New Site Development
    100%
  • PPC
    80%
  • Local SEO & Reputation Management
    75%
  • Direct Response Marketing
    65%

Results

Successful new online asset and re-brand launch, paid advertising pro-forma development and implementation meeting exact CTR & CVR paid search advertising projections for a US Credit Repair company. 

 

► 20% marginal spend to acquisition targets met upon defined PPC budget

► Fully developed lead tracking and integration with enterprise CRM: Microsoft 360 

► Clear competitive spend and eCPA models developed based upon active (not latent) data


 

The Challenge

  1. Create newly branded online funnel for market eCPA projections for new B2C lead generation model.
  2. Analyze new advertising budget against competitive eCPA projections for new B2C business viability vs. B2B marketing investments
  3. Determine opportunities and challenges in effectively capturing available market shares within 20% (+/- ) eCPA margins at $20 per lead monthly average 
  4. Integrate new online lead funnel for list building within existing world-class enterprise CRM: Microsoft Dynamics 360

 


Strategy Highlights

  • Create new online presence and service offerings that captures B2C client base for current credit repair services

 

  • Develop regionally focused campaign models based upon the most popular and attainable cities from search data synonymic phrase matches

 

  • Test and measure new funnel elements: Ads, Landing Pages, Mail programs and CRM integration – meeting business goals and optimizing campaign performance through sales staff feedback and their work flow requirements and conditions

 

  • Create and manage initial AdWords text ads to prime and produce qualified leads within new online funnel – determining eCPA viability and rectified business goals based upon 3-6 month active performance data