Without visibility and proper distribution, your efforts are more or less wasted. This is why, for better or worse, marketers and business owners have essentially become slaves to search engine optimization (SEO). Problem is, most don’t fully understand how it even works. This results in bad practice, frustrated marketers, and even harmful effects to your search engine rankings. This is why we’ve collected some of the most common questions as they relate to SEO and included answers from some of the most reliable sources on the web. We know the rules of SEO can seem foreign to many business owners. It’s our goal to make it a little less confusing.